

About
The idea comes first. Everything else serves it
I am a seasoned media professional with over 10 years of experience in content creation, program production, and creative strategy. I am skilled in writing and presenting innovative ideas across various television formats, including talk shows, social, artistic, and entertainment programs. I am passionate about delivering high-quality, engaging content that enhances brand presence and creates a positive impact on audiences. I am seeking to leverage my expertise in creative direction, media campaign management, and client collaboration to contribute to the growth and success of a dynamic media organization.

By the numbers
Ten years behind the camera and in front of the idea.
- 10+
- years in media and content creation
- 797K
- followers on Instagram
- 134K
- followers on Snapchat
What I do
Content creation
(01)Content built around one clear idea, made to reach the audience it was written for.
- Programs
- Episodes
- Platform content
Program production
(02)Running a program from the first idea to an episode ready to air.
- Scheduling
- Crew
- Delivery
Creative strategy
(03)Setting the creative direction a campaign or a full season runs on.
- Season direction
- Tone
- Visual identity
Creative direction
(04)Leading the team and holding one picture, one voice, one style.
- Team leadership
- Edit supervision
- Style control
Media campaign management
(05)Running the campaign across its platforms and tracking what it does for the brand.
- Television
- Platforms
- Launch
Writing and presenting ideas
(06)Shaping the advertising idea and pitching it so it convinces and gets made.
- Ad concept
- Treatment
- Client pitch
How I work
Four stages. None of them opens before the one before it closes.
- 1
The idea
Deciding what the client wants to say, who hears it, and what makes them stop at the screen.
- 2
Writing
Turning the idea into a script, a format and a treatment that can be shot, then pitching it through to approval.
- 3
Production
Scheduling the shoot, setting crew, location and guests, and protecting the idea while it gets made.
- 4
Direction and delivery
Leading the shoot and the edit until the material lands with one picture, one sound, one style.
Television formats
Talk shows
A conversation steered toward the moment people quote, not a run of questions.
Social programs
People's issues in plain language, without preaching and without flattening them.
Artistic programs
Arts coverage that presents the guest and the work as they deserve.
Entertainment programs
Entertainment that is written and designed, paced from the first second.




