Mohammed Alfehaid
Mohammed Alfehaid

On air

MohammedAlfehaid

I write the idea, then carry it from the page to the screen.

All workScroll

About

The idea comes first. Everything else serves it

I am a seasoned media professional with over 10 years of experience in content creation, program production, and creative strategy. I am skilled in writing and presenting innovative ideas across various television formats, including talk shows, social, artistic, and entertainment programs. I am passionate about delivering high-quality, engaging content that enhances brand presence and creates a positive impact on audiences. I am seeking to leverage my expertise in creative direction, media campaign management, and client collaboration to contribute to the growth and success of a dynamic media organization.

Mohammed Alfehaid

By the numbers

Ten years behind the camera and in front of the idea.

10+
years in media and content creation
797K
followers on Instagram
134K
followers on Snapchat
Selected work2022 → 2025

What I do

Content creation

(01)

Content built around one clear idea, made to reach the audience it was written for.

  • Programs
  • Episodes
  • Platform content

Program production

(02)

Running a program from the first idea to an episode ready to air.

  • Scheduling
  • Crew
  • Delivery

Creative strategy

(03)

Setting the creative direction a campaign or a full season runs on.

  • Season direction
  • Tone
  • Visual identity

Creative direction

(04)

Leading the team and holding one picture, one voice, one style.

  • Team leadership
  • Edit supervision
  • Style control

Media campaign management

(05)

Running the campaign across its platforms and tracking what it does for the brand.

  • Television
  • Platforms
  • Launch

Writing and presenting ideas

(06)

Shaping the advertising idea and pitching it so it convinces and gets made.

  • Ad concept
  • Treatment
  • Client pitch

How I work

Four stages. None of them opens before the one before it closes.

  1. 1

    The idea

    Deciding what the client wants to say, who hears it, and what makes them stop at the screen.

  2. 2

    Writing

    Turning the idea into a script, a format and a treatment that can be shot, then pitching it through to approval.

  3. 3

    Production

    Scheduling the shoot, setting crew, location and guests, and protecting the idea while it gets made.

  4. 4

    Direction and delivery

    Leading the shoot and the edit until the material lands with one picture, one sound, one style.

Television formats

  • Talk shows

    A conversation steered toward the moment people quote, not a run of questions.

  • Social programs

    People's issues in plain language, without preaching and without flattening them.

  • Artistic programs

    Arts coverage that presents the guest and the work as they deserve.

  • Entertainment programs

    Entertainment that is written and designed, paced from the first second.

Got an idea in motion?

For collaboration on a program or a media campaign.

Get in touch